A high-tech startup company is launching a marketing campaign highlighting how their portal exceeds connectivity and collaboration capabilities. Which type of competitive advantage is this company leveraging?

The company is leveraging a product competitive advantage by emphasizing the superior features of their portal, specifically its connectivity and collaboration capabilities. A product competitive advantage arises when a company differentiates its offerings based on their unique attributes, superior quality, or innovative features that provide greater value to customers compared to what competitors offer.

In this scenario, the startup is positioning its product as better than others in the market due to its enhanced capabilities. Such differentiation can attract customers who prioritize advanced functionalities and effectiveness in their collaborations. By focusing on the specific features and benefits of their portal, the company aims to establish itself as a leader in its sector, which is a hallmark of a product competitive advantage.