The marketing strategy changes between the _______ and _______ stages?

In the context of product life cycle stages, the marketing strategy evolves significantly between the Growth and Maturity stages. During the Growth stage, the focus is on increasing market share and establishing the product in the marketplace. Strategies often include advertising to build brand awareness, promotions to drive sales, and improving distribution as more customers start to purchase the product.

As the product transitions into the Maturity stage, the market becomes saturated, and sales growth starts to stabilize. Here, the marketing strategy shifts to differentiating the product from competitors, emphasizing brand loyalty, and potentially implementing price adjustments or promotional strategies to maintain market share. Companies might start to focus on improving product features or exploring new market segments.

This transition illustrates how marketing strategies must adapt to the changing dynamics of market demand and competition, which is why the answer highlighting the shift between Growth and Maturity stages is the most accurate in identifying the evolution of marketing strategy throughout the product life cycle.