What does the "Where" question of the financial plan investigate?

The "Where" question of the financial plan focuses on identifying the sources from which the firm will obtain the necessary funds to support its operations and growth. This aspect is crucial because securing financing is fundamental for any business, allowing it to invest in projects, cover operating expenses, and ensure sustainability. Understanding this source of funding helps a company strategize effectively, assessing options such as loans, equity financing, or internal cash flows, thus enabling them to align their financial strategy with both short-term and long-term objectives.

In the context of the provided options, the emphasis on determining funding sources is essential for creating a robust financial plan that addresses the liquidity and capital structure of the business. This clarity on funding sources allows a firm to plan effectively for future expenses and investments, ultimately influencing its ability to succeed in the marketplace.