What marketing strategy focuses on maintaining continuous bottom line prices instead of short-term promotions?

Everyday low pricing is a marketing strategy that emphasizes consistently low prices rather than relying on short-term promotions or discounts. This approach aims to create a sense of value and trust with customers by providing predictable prices over time. By adopting this strategy, companies can reduce the need for frequent price changes, which can confuse customers and potentially lead to dissatisfaction if they perceive they have missed out on a better deal.

In an everyday low pricing model, businesses attract and retain customers by ensuring that they don’t need to wait for sales or promotions to get a good price. This contrasts with strategies like promotional pricing, which relies on temporary discounts and offers to stimulate short-term sales. Overall, everyday low pricing helps build customer loyalty and can create a stable stream of revenue over time.