Which advertising type is primarily used to communicate the benefits of a product to a target audience?

The correct choice is persuasive advertising because its primary purpose is to highlight the benefits and features of a product in a way that encourages consumers to consider purchasing it. This type of advertising aims to persuade the target audience by showcasing not just what the product does, but why it is a better choice compared to alternatives.

Persuasive advertising typically emphasizes emotional appeals and brand superiority, using various techniques to sway consumer opinions and drive decision-making. For instance, it might focus on how a product can solve a problem or enhance one’s lifestyle, thereby motivating potential customers to take action.

While other advertising types serve different purposes, they don't primarily focus on persuasion. Informative advertising tends to provide essential information about the product or service but may not actively seek to persuade the audience to make a purchase. Reminder advertising aims at keeping the brand top-of-mind, while emotional advertising seeks to evoke specific feelings to create a connection but does not necessarily focus on product benefits in the same way that persuasive advertising does. Thus, the emphasis on communicating product benefits effectively identifies persuasive advertising as the best choice.