Which product type is typically purchased most infrequently?

Specialty products are typically purchased infrequently because they possess unique characteristics or brand identification that make them stand out in the market. Consumers usually engage in extensive research before making a purchase, often due to high prices, specific attributes, or the need for considerable investment. This can include items like luxury cars, designer clothing, or advanced electronics, which are not only expensive but also highly regarded, leading to a more deliberate buying process.

In contrast, convenience products are bought regularly and with minimal effort, such as everyday groceries or toiletries. Shopping products are purchased less frequently than convenience items but are more common than specialty products, as consumers often compare quality and price before making a decision. Impulse products are purchased spontaneously without prior planning, often due to situational factors like enticing displays in retail environments.

Thus, specialty products stand out as the least frequently purchased category, as they involve a significant commitment from consumers, both financially and in terms of decision-making time.